MARA SINGER
Ph.D. Public Communication & Technology
Academic + Industry = Impact
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Theory without application is just trivia.
Application without theory is just guessing.
My students get both.
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I spent two decades in marketing before I became "Dr. Singer." So when I teach business communication, the concepts are not abstract —they're what I actually used to sell things, build brands, and figure out why some campaigns landed and others fell flat.
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I also consult, helping teams communicate more effectively at work — same lens, different room.
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And I still get to ask the questions I used to just wonder about, the ones that drive my research:
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Why does one influencer feel real and another feel like an ad?
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Why do we trust an algorithm to pick our next show but not our next doctor?
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Why is the same person awkward in a meeting and magnetic on TikTok?
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TEACHING
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Contemporary Business Communication
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Strategic Writing and Communication
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Interpersonal Communication
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Organizational Communication
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Conflict Resolution
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Public Speaking
CONSULTING
I work with service and B2C companies to help employees communicate better, both internally and with customers — including how to reach customers across generations, who don't all respond to the same message the same way.
Engagements take a few shapes:
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workshops
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communication audits for teams of any size
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ongoing coaching
Upcoming in 2026: a workshop on courageous, situational, and effective communication.
RESEARCH
I study why people trust, follow, and connect online — and what that means for how we communicate.
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AI teammates
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Trust signals, disrupted
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Digital charisma
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Authenticity, branded
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Generations, decoded
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Influence, networked
