MARA SINGER
Ph.D. Public Communication & Technology
Welcome to the digital portfolio of Dr. Mara Singer, where academic rigor meets real-world application in the dynamic intersection of business, technology, and communication. I specialize in unraveling the complexities of digital consumer behavior, generational perspectives, and authenticity.
​
My academic journey is characterized by a commitment to excellence in both research and teaching. At the university level, I've had the privilege of instructing a diverse array of courses, including Strategic Writing, Business Communication, Advertising, and New Media and Society.
​
I also bring over 15 years of diverse industry experience in marketing, strategic communication, and branding across technology, finance, and media sectors, allowing me to bring a unique perspective to my research and teaching, blending theoretical knowledge with practical application.
​
My multifaceted experience allows me to bring a unique perspective to the classroom, blending theoretical foundations with practical insights.
Areas of Expertise
media psychology
technological marketing
digital branding & authenticity
digital charisma
Research Interests
digital charisma & fandom
perceived authenticity
generational differences
My expertise lies at the intersection of media psychology, technological marketing, and digital branding. With a robust academic background and over 15 years of industry experience, I bring a unique blend of theoretical knowledge and practical application to my work. My research interests focus on the evolving landscape of digital communication, particularly in the areas of digital charisma and fandom, perceived authenticity in online spaces, and generational differences in media consumption and interaction. My work explores how individuals perceive and engage with digital content, influencers, and brands across various platforms, contributing valuable insights to our understanding of contemporary media effects and consumer behavior in the digital age
