MARA SINGER
Ph.D. Public Communication & Technology
I live at the intersection of academia and the real world—where communication theory meets business strategy, where digital culture meets research, and where "why do people do that online?" becomes a fascinating scholarly question.
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With a Ph.D. in Public Communication & Technology and 15+ years working in marketing, branding, and strategic messaging before moving into academia, I bring students the best of both worlds: rigorous research-backed insights and the "I've actually done this" perspective that helps theory come alive.
My scholarship often explores how we communicate in digital spaces—from why some influencers feel authentic while others don't, to how different generations engage with media, to what makes someone charismatic in a TikTok versus a boardroom. These aren't just academic questions; they're the puzzles that shape how we connect, consume, and create in the 21st century.
Research Focus
My work investigates authenticity, influence, and connection in today's communication environments:
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Digital charisma and parasocial relationships in online communities
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Perceived authenticity and brand communication
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Generational differences in communication
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Social influence mechanisms in networked spaces
What Makes My Approach Different
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Academic + Industry = Impact
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Before becoming Dr. Singer, I spent 15+ years in marketing and communication across tech, finance, and media industries.
This means my students don't just learn communication theory — they learn how to apply it in careers they're actually pursuing.
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I bridge the gap between scholarly research and professional practice, preparing students for both critical thinking and career success.
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Theory without application is just trivia.
Application without theory is just guessing.
My students get both.
