MARA SINGER
Ph.D. Public Communication & Technology
I spend my professional time in spaces where business meets tech meets communication—with a dash of academic firepower! I've spent years fascinated by how we interact with digital spaces, what makes different generations tick online, and why authenticity matters so darn much.
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When I'm not geeking out over the latest digital consumer trends, I'm in the classroom sharing my passion with bright minds in courses like Strategic Writing, Business Communication, and that ever-evolving world of New Media.
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Before joining academia, I spent 15+ years in the trenches of marketing and branding across tech, finance, and media. So, while I love a good theory, I've also been there, done that, and probably made the spreadsheet to prove it!
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My secret superpower? Translating complex ideas into "oh, that makes sense now!" moments for my students and clients alike
Areas of Expertise
media psychology
technological marketing
digital branding & authenticity
digital charisma
Research Interests
digital charisma & fandom
perceived authenticity
generational differences
My expertise lies at the intersection of media psychology, technological marketing, and digital branding. With a robust academic background and over 15 years of industry experience, I bring a unique blend of theoretical knowledge and practical application to my work. My research interests focus on the evolving landscape of digital communication, particularly in the areas of digital charisma and fandom, perceived authenticity in online spaces, and generational differences in media consumption and interaction. My work explores how individuals perceive and engage with digital content, influencers, and brands across various platforms, contributing valuable insights to our understanding of contemporary media effects and consumer behavior in the digital age
